E-Mail prices have dropped down in a significant way recently. Most companies had to decrease their prices due to rapid increase of e-mail marketing services and the very low response they got from the targeted groups.
Marketers are increasingly willing to try non traditional advertising methods such as local news papers, announcement boards and word of mouth. Surveys have proved that consumers regularly gave advice on products, and word of mouth has proven to be real cheep. If your product is quality and you offer something extra with it, word of mouth will work for you.
Majority of customers who bought online preferred to check the seller’s review while very few sellers made reviews available to customers. Lot of sellers did not offer customer reviews in fear of the harm that could cause by a negative review. Despite the negative reviews that some products received, most consumers were inclined to purchase many of these items because the item suited very specific needs or because the item received positive feed back from other experts.
Most consumers preferred to see both positive and negative reviews. Forecasts say that more that 80% of the reviews were positive and the few negative reviews were generally helpful for the consumers. This indicates that consumers appreciated hearing both pros and cons while shopping. If you are doing good business you do not need to be afraid of negative reviews. Customer reviews might help you improve your way of business and also your customers will keep coming back to you.
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