E-Commerce Challenges

Although most companies are anxious to develop an e-commerce strategy, they also have to be informed about possible pitfalls. There are both advantages and disadvantages in e-commerce.

Challenges faced by most web developers are creating a website that would keep the customers on the site until they make a purchase. If the Website is difficult to navigate, products are not described well, and Forms are not easy to fill out. Links are broken, pictures take too long to load or have disappeared; harder it would be to keep the customer. A website that keeps the potential customer entertained is called a sticky website.

Although starting involves some expenses, a brick and mortar store will benefit from a user friendly website and the website will gain recognition to the business not only locally, but round the world. It will be open 24 hours a day and every day. Online presence is an advantage for any business to be recognised.

Traditionally many businesses operate as middle men between a business and the consumer. Agents, brokers, and sales representatives are all examples of middlemen. Authority of these middlemen are fast being made obsolete because consumers can go directly to a company’s web site and purchase products and services without help from an agent or other intermediary (disintermediation).

Intermediation is not going to finish yet. While traditional intermediaries are made obsolete, a new kind of cyber intermediaries that could not have existed before the internet has immerged. Cyber intermediaries include auction sites, payment – processing sites, and web site store front services.

When a website displays a Buy it! Button and a customer clicks on the button, credit card information is processed by an online processor company and the vendor pays the processing company a transaction fee. This is a Cyber intermediary


For E-Commerce, There is no world wide standard established yet. From a vendor’s point of view, a website is an advantage to advertise worldwide. A website can reach narrow market segments regardless of location. E-transactions can reduce costs related to processing orders. Internet presence can streamline business operations by incorporating business to business transactions and form virtual communities.

High start up cost is a disadvantage. Difficulty of keeping data current and upgraded can be another disadvantage; this becomes more when there are few available trained employees. E-Commerce transactions are sometimes difficult to combine with current systems. Language barriers might cause difficulty in doing transactions. Government tax regulations are different from country to country, and it always is confusing. Identifying a world wide standard is the main solution to these problems.

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2 thoughts on “E-Commerce Challenges

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